PRST 234 Midterm 1

subject Type Homework Help
subject Pages 4
subject Words 389
subject Authors Jeffrey R. Cornwall, Norman M. Scarborough

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Although franchising is a popular way to do business in the United States, it is not a
popular strategy in international markets.
The executive summary of a business plan should highlight significant financial and
operational events.
A service mark offers a different kind of protection but distinguishes the source of a
product rather than a service.
A company with a low debt-to-net worth ratio has less capacity to borrow than a
company with a high debt-to-net worth ratio.
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A company has a competitive edge when customers perceive that its products or
services are superior to those of competitors.
The executive summary of a business plan should summarize all of the relevant points
of the proposed venture and should be concise € no more than one page.
Most family businesses survive to the fourth generation.
Most franchisees are better educated, more sophisticated, have more business acumen,
and are more financially secure than those of just 20 years ago.
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Experienced online shoppers tend to be unforgiving, quickly clicking to another site if
their shopping experience is unsatisfactory or they are unable to find the products and
information they want.
On a break-even chart, the break-even point occurs at the intersection of the fixed
expense line and the total revenue line.
Pro forma financial statements show a company's most recent financial position.
In a partnership, the business itself is subject to federal income tax.
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Price lining occurs when a small company raises the price of all of its goods by the
same percentage to cover operating expenses.
Of all U.S. business firms, sole proprietorships are the most common, accounting for
approximately 71 percent of businesses.
Shopping centers are always a wise location for a small business owner to choose.

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