General Motors competes worldwide. As GM discovered, the characteristics of the
countries differ as well as the needs, wants, and expectations of the people in each
country vary regarding personal transportation. Global competition is complex and
illustrates the need for greater planning. The preceding is an example of which of the
following reasons for greater planning?
a. new markets
b. greater customer diversity
c. demand for quality
d. necessity to lower costs
e. recognition of greater competition
McClelland’s learned needs theory consists of :
a. Maslow’s hierarchy plus self-efficacy.
b. twenty needs listed in a hierarchy
c. only the needs of achievement, affiliation, and power.
d. only the needs of existence, relatedness, and growth.
e. his theory identifies no specific needs.