Firms are often motivated to initiate international operations because competitors in
foreign markets may not exist, or competition may be less intense than in domestic
markets.
All of the following utility statements are relevant in developing a mission statement
EXCEPT
A) Do not offer me shoes. Offer me comfort for my feet and the pleasure of walking.
B) Do not offer me furniture. Offer me comfort and the quietness of a cozy place.
C) Do not offer me ideas, emotions, ambience, feelings, and benefits. Offer me things.
D) Do not offer me books. Offer me hours of pleasure and the benefit of knowledge.
E) Do not offer me a house. Offer me security, comfort, and a place that is clean and
happy.
Communication between domestic headquarters and overseas operations is often made
difficult by
A) geographic distance.
B) cultural differences.