PRST 111 Midterm

subject Type Homework Help
subject Pages 5
subject Words 450
subject Authors Kathleen R. Allen

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One way to innovate with business models is to consider:
a. Market research
b. A Feasibility analysis
c. A Competitive analysis
d. An Industry analysis
e. A 'blue ocean strategy'
Because of the benefits that have accrued to new product development from
information and systems technologies:
a. The probability of success at launch is up to 80%
b. The probability of success at launch is down to 50%
c. The probability of success at launch has remained steady at 65%
d. The probability of success at launch has remained steady at 60%
e. The probability of success at launch has risen stratospherically
Which of the following is not part of direct selling expenses?
a. Telephone expenses
b. Advertising costs
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c. Travel costs
d. Sales salaries
e. Commissions
If a nonprofit corporation is ever dissolved, its assets must be distributed ____.
a. to the owners
b. at public auction
c. to another tax-exempt organization
d. to the shareholders
e. to the federal government
Comparable companies are those that are similar to the new venture in value
characteristics such as risk, rate of growth, capital structure, and the size and timing of
cash flows.
a. True
b. False
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Once several new ideas have been created, the natural tendency is to:
a. Try them all
b. Try the good ones
c. Try the crazy ones
d. Kill the crazy ones
e. None of these.
To prepare the best defense against a cash flow crisis, the entrepreneur must be
continually committed to all of the following except ____.
a. leveraging financing
b. producing goods of exceptional quality
c. controlling the cost of overhead
d. having a contingency plan in place
e. controlling the cost of production
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In ____, entrepreneurs create opportunities via their actions, reactions, and experiments
around new products, services, and business models.
a. invention
b. innovation
c. creation theory
d. discovery theory
e. value creation
A/An ____ is a grouping of competitors that an entrepreneur targets.
a. industry
b. external environment
c. target market
d. market
e. None of these choices
More than perhaps anything else, the 1990s were characterized as the ____.
a. Commercial Age
b. b. Information Age
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c. Competitiveness Age
d. Knowledge Age
e. Internet Age
A process map details how information flows through the business.
a. True
b. False

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