Industries in which quadrant of the Yield Management Matrix are traditionally
associated with revenue management? (In other words, in which quadrant are yield
management techniques easiest to apply?)
A) use tends to be predictable and price tends to be fixed
B) use tends to be predictable and price tends to be variable
C) use tends to be uncertain and price tends to be fixed
D) use tends to be uncertain and price tends to be variable
E) all of the above; there is no difference
A recent consumer survey conducted for a car dealership indicates that, when buying a
car, customers are primarily concerned with the salesperson’s ability to explain the car’s
features, the salesperson’s friendliness, and the dealer’s honesty. The dealership should
be especially concerned with which determinants of service quality?
A) communication, courtesy, and credibility
B) competence, courtesy, and security
C) competence, responsiveness, and reliability
D) communication, responsiveness, and reliability
E) understanding/knowing customer, responsiveness, and reliability