To sustain the passion you need to persevere as a leader in challenging times, it helps if
you have addressed which of the following fundamental questions?
a. What is my vision for the company? and Who else in the organization agrees with my
vision?
b. What do my employees want? How can I help them obtain what they want?
c. Who am I? and Who do other people think that I am?
d. What do my shareholders want? How can I help them obtain what they want?
e. Where am I going? and Why am I going there?
Ginny Mills is a new vice president of operations at Wheelwright Appliances. In
reviewing her area, she discovered that employees were having difficulty effectively
executing the strategy of being number one or number two in their industry. It seems
that they did not have a clear idea of what exactly that meant. To help clarify this for
her unit, Ginny should:
a. Set ambitious goals
b. Challenge others to achieve high levels of performance
c. Conduct a benchmarking study of the competition
d. Encourage a strong customer focus
e. Set up an off-site retreat to encourage employees to work harder
Leaders such as Paul Levy at Beth-Israel Deaconess Medical Center and Herb Kelleher
at Southwest Airlines have been successful in getting employees to commit to the
visions for those organizations because they
a. Use the most current technologies such as Facebook and Twitter to communicate the
vision to employees