The strength of the beliefs underlying the moral case for an ethical strategy relates to all
EXCEPT which of the following?
A. It begins with managers who themselves have strong character (for example, who
are honest, have integrity, and truly care about how they conduct a company’s business).
B. It starts with managers who walk the talk in displaying the company’s stated values.
C. It involves managers with high ethical principles and standards who are advocates of
a corporate code of ethics and strong ethics compliance and are genuinely committed.
D. It starts with managers who understand there is a big difference between adopting
values statements superficially and truly accepting a company’s actual strategy and
business conduct.
E. It starts with mangers that involve themselves in creating strategies based on risks
and loss of reputation that implementing an unethical strategy can cost.
Answer:
Assessments of how a diversified company’s subsidiaries compare in competitive
strength should be based on such factors as:
A. vulnerability to seasonal and cyclical downturns, vulnerability to driving forces, and
vulnerability to fluctuating interest rates and exchange rates.
B. relative market share, the ability to match or beat rivals on key product attributes,
brand image and reputation, costs relative to competitors, and the ability to benefit from
strategic fits with sister businesses.
C. the appeal of its strategy, the relative number of competitive capabilities, the number
of products in each business’s product line, which businesses have the highest/lowest
market shares, and which businesses earn the highest/lowest profits before taxes.