Which of the following firms should concentrate its production in a centralized
location?
A.Jupiter Inc. operates in an industry where the fixed costs are high and services of
supporting industries are of prime importance.
B.Star Goal Inc. manufactures consumer products like processed food, apparel, and
cosmetics for which national differences in consumer taste and preference are wide.
C.Uranious Inc. operates in an economy where volatile fluctuations in exchange rates
are frequently expected.
D.Earth Ventures Inc. is a mining company that exports iron orea product with low
value-to-weight ratioto various countries.
E.Silver Times Inc. customizes heavy machines without the use of flexible
manufacturing technologies.
Answer:
According to Christopher Bartlett and Sumantra Ghoshal, how can local companies
differentiate themselves from foreign multinationals?
A.By licensing their core technologies
B.By entering into turnkey projects
C.By standardizing their product offerings
D.By focusing on market niches
E.By raising trade barriers