Concerning how much cash to have at start-up, a rule of thumb is to have enough to
cover operating expenses (less depreciation) for two inventory turnover periods.
The purpose for establishing incubators is enhancing economic development while
grouping similar types of businesses into a consolidated economy.
An entrepreneur may lose the exclusive right to a trademark if it loses its unique
character and becomes a generic name or if the company abandons its trademark by
failing to market the brand adequately.
If a company wants quick acceptance and extensive distribution, when introducing a
new product into a highly competitive market with a large number of similar products,
penetration pricing is the best strategy.