The organizational chart shows titles such as front-line manager, plant manager, and
vice president of operations. It is very likely this organization has a ________.
A) traditional committee structure
B) traditional pyramid structure
C) modern matrix structure
D) flexible structure
Who targets a narrow market segment with customized products?
A) a differentiator
B) a niche marketer
C) a focuser
D) a first mover
Bella Vista Clothing targets teenage girls with a range of affordable ready-to-wear
clothing. The company is opening two new outlets, as sales have been excellent. Which
of the following represents a strength for the company?
A) The company’s in-house designers have a knack for identifying and popularizing
fashion trends.
B) Disposable income is rising and consumers will have more money to spend on
clothes.