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Name and describe three tests marcom professionals can apply to deal with ethical
dilemmas.
In a deslotting allowance agreement, the risk of a new brand introduction is transferred
from the manufacturer to the retailer.
The SPIN method is about the relative position of dominance, deference, or equality
that buyers and sellers put themselves in as a result of dialog between the two.
Sales promotion can provide consumers with a compelling, long-term reason to
continue purchasing a brand.
Cold calling is primary a tool used among salespeople in new-business selling.
