In 1600, _____ were brought from South America to Europe, where they quickly spread
to the rest of world and become a staple of agricultural production.
A. tomatoes
B. potatoes
C. shallots
D. peanuts
E. eggplants
Which of the following is a critical element associated with using a particular type of
middleman?
A. Knowledge of the culture of the target market.
B. Number of employees.
C. Mode of transportation for moving goods.
D. Influence over the target market.
E. Cash-flow patterns.
A marketer may face lower costs by shipping unassembled goods to a free trade zone
(FTZ) in an importing country because:
A. locally-produced components may not be used in production.
B. wages may be lower in the importing country.
C. FTZs levy higher taxes and surcharges on imported goods.
D. ocean transportation rates may not be affected by the weight and volume of the
components.
E. duties may be assessed at a higher rate for unassembled goods.
Which of the following political actions is likely to favor international marketing?
A. Placing trade embargo on Cuba owing to widespread political instability in the
country.
B. U.S. government placing a trade ban on Libya for rampant terrorism.
C. Paraguay imposing low tariffs and tax rates for manufacturing industries.
D. Tariff hike for imports established by China.
E. U.S. government coupling human rights issues with foreign trade policy.
A _____ policy is used to stimulate market and sales growth by deliberately offering
products at low prices.
A. penetration pricing
B. variable-cost pricing
C. premium pricing
D. price skimming
E. full-cost pricing
In many Asian cities, there are no street maps, some streets are not identified, and some
houses are not numbered. Which of the following aspects of market research is this
situation most likely to affect?
A. Product enhancement analysis.
B. Situational analysis.
C. The optimization process.
D. The sampling process.
E. The decentralization process.
Which of the following reflects Dutch management professor Geert Hofstede’s
perception of culture?
A. It is a weapon that is often used on the poor.
B. It is a problem-solving tool.
C. It is a bias that is used to justify racial inequality.
D. It is a relationship enhancer.
E. It is a reflection of a nation’s evolution.
_____ represent(s) the attempts of countries to overcome economic and social
imbalances created in part by the influence of geography.
A. Import tariffs
B. Free Trade policies
C. Trade routes
D. Global migration
E. Resource sharing pacts
In studies conducted at Ford Motor Company and AT&T, some traits were found to be
important predictors of negotiator success with international clients and partners. Which
of the following was one of these traits?
A. Ability to function without team assistance.
B. Influence at headquarters.
C. Appreciation of external factors in negotiations.
D. Ability to command attention from an audience.E. Willingness to take copious notes
during negotiations.
Which of the following represents a new and powerful tool of PSAs?
A. International funds.
B. National governments backing their causes.
C. The Internet and cell phone combination.
D. The United Nations and its affiliated bodies.
E. Private companies providing technical support.
Which of the following countries is considered to be the world’s most efficient user of
energy?
A. Africa
B. Latin America
C. Japan
D. Western Europe
E. China
_____ is an unconscious reference to one’s own cultural values, experiences, and
knowledge as a basis for decisions.
A. Nativism
B. Holism
C. Self-reference criterion
D. Segregation
E. Xenophobia
Which of the following has become the primary vehicle for business-to-business
promotion and selling in many foreign countries?
A. Trade shows.
B. In-office visits by sales teams.
C. TV advertising.
D. Local radio advertising.
E. Transit media.
_____ is considered complete as a result of catchall provisions found in most of this
type of law systems.
A. Common law
B. code law
C. Islamic law
D. Marxist-socialist tenets
E. The English legal tradition
_____ suffer(s) from issues such as difficulty in assessing taxes, unfair competition,
import duties, and privacy.
A. The radio
B. Direct mail
C. Magazines
D. Newspapers
E. The Internet
Which of the following was the earliest trade route?
A. Land routes
B. The Internet
C. Sea routes
D. Underground routes
E. Air routes
_____ buy and register descriptive nouns, geographic names, names of ethnic groups
and pharmaceutical substances, and other similar descriptors and hold them until they
can be sold at an inflated price.
A. Patent trolls
B. Server farms
C. Domain name registries
D. Cybersquatters
E. Universal resource locators
Unisys Corporation’s planning steps for international marketing research calls for
collecting and assessing various types of information. Which of the following types of
information is the organization most likely to be interested in if it gathers information
related to ecology, safety, and leisure time and their potential impacts on the division’s
business?
A. Economic and demographic.
B. Cultural, sociological, and political climate.
C. Overview of market conditions.
D. Summary of the technological environment.
E. Competitive situation.
France is higher on Hofstede’s Power Distance Index (PDI) than the United States and
formality still reigns in France. Which of the following American business practices
would be most unacceptable to the French?
A. Using threats during business meetings.
B. Interacting with members lower in rank.
C. Showing impatience at business negotiations.
D. Using first names in business encounters.
E. Conducting business over dinner or lunch.