1) New forms of flexibility, efficiency, and responsiveness are required to meet the
demands of globalizing markets.
2) A number of authors, journalists, and food critics have chronicled a disturbing trend
in the land of haute cuisinethe decline in France’s status as a culinary superpower.
3) Scotland’s top export category is information technology.
4) Geocentric orientation represents true global marketing since it views the entire
world as a potential market and develops global strategy.
5) Following the economic crisis in Asia, many companies in that region have turned to
direct mail in order to save costs.
6) One of the first-mover disadvantages is that a late-mover competitor may reap
benefit from the investments made in marketing and establishing in a country.
7) Companies that use contract manufacturing provide technical specifitications to a
sub-contractor or local manufacturer.
8) The United States regularly posts deficits in both the current account and the trade
balance in goods.
9) People or organizations with needs and wants and the willingness and ability to buy
or sell represent the definition of a market.
10) Representatives of the apparel, footwear, and textile industries in may countries are
deeply concerned about the impact increased trade with China will have on these
sectors.
11) Franchising is another variation of licensing strategy.
12) In some instances, deregulation represents a quid pro quo that will allow German
companies wider access to other country markets.
13) A joint venture with a local partner represents a more extensive form of strategy that
is similar to exporting and licensing.
14) Direct marketing does not work well as a global marketing tool because it is not
well suited to the task of addressing cultural differences among consumers.
15) Timberland Company unveiled a “nutritional label” on its footwear boxes as a
means of communicating its corporate social responsibility commitment to consumers.
16) Examining the size of individual product markets, measured in terms of annual
sales, provides another perspective on global marketing’s importance.
17) Water transportation is rated “low” in reliability since approximately 200 freighters
sink due to bad weather or other factors.
18) Although IBM tried to regain its position by creating its first PC, it was slow to
recognize the growing demand for laptops.
19) The United States and Germany recently completed an open-skies agreement that
will allow Lufthansa to fly more routes within the United States.