The political/regulatory environment comprises political parties, governmental
A. legislation and laws.
C. interest groups.
D. for profit and nonprofit businesses.
E. international influences.
Graham had developed an extremely successful advertising and promotion campaign
for a client in the United States. The client wanted to roll out the same campaign to
markets worldwide, but Graham cautioned against doing this, most likely because
A. differences in languages, customs, and culture might make the campaign
meaningless and ineffective in some markets.
B. copyright and intellectual property concerns prevented him from wanting to share his
good ideas outside of the U.S. market.
C. he had not applied for or received international certification that was required for
working outside the United States.
D. he was unfamiliar with the code of ethics for advertising in other countries.
E. he did not have the budget for a global rollout.