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List and describe the five functions of advertising.
From the consumers' perspective, shopping by catalog saves time because people do not
have to find parking spaces and deal with in-store crowds.
Name and describe the VIEW model for evaluating a package and apply it to a real
world package that you think could be improved.
Slotting allowances could be considered a form of bribery because the retailer demands
an up-front fee in order for the manufacturer to receive space for a new brand.
Diverting occurs when products intended for foreign markets are diverted back into a
domestic market.
The overarching objective of consumer-oriented promotions is to promote increased
sales.
MECCAS is an acronym for Means-End Conceptualization of Components for
Advertising Strategy.
