In terms of organization-specific factors that influence a purchasing process, an
organization that is highly centralized is:
A. less likely to have joint decision making processes.
B. exclusively characterized by sole-sourcing contracts.
C. less likely to have an autonomous decision-making body.
D. exclusively characterized by production-oriented personnel.
HSV Electronics Ltd. manufactures computers, laptops, digital cameras, and several
other electronic products. It operates in many countries and standardizes its marketing
activities when there are cultural similarities and adapts them when the cultures are
different. The company has established universal product divisions, each responsible for
selling its own products throughout the world. The information in this scenario implies
that the electronic firm has adopted a _____ strategy.
D. vertical integration