It is generally better to collect primary data before turning to secondary data.
Which of these levels of economic integration lacks only political unity to become a
political union?
A. Common market
B. Free trade area
C. Regional cooperation group
D. Customs union
E. Trade friendly zone
In the context of nontask sounding, which of the following aspects differs between the
Americans and the Japanese?
A. Topic of discussion.
B. Determining the trustworthiness of the client.
C. Learning about the culture of the client.
D. Duration of the process.
E. Goals and objectives.
The ideal political climate for a multinational firm is:
A. a country where international laws do not apply.
B. a country where favors can be purchased cheaply.
C. a country with a stable and friendly government.
D. a government where absolute power is a reality.
E. an authoritarian government that can be dealt with through non-legal channels.
The most effective solution to a situation where a foreign government is demanding
local participation in a multinational corporation’s business activities in the host country
is:
A. joint ventures.
B. licensing.
C. expanding the investment base.
D. planned domestication.
E. political payoffs.
Which of the following is true of the distribution process?
A. It does not involve the physical handling and distribution of goods.
B. It includes activities related to the promotion of goods and services.
C. The ownership title remains with the distributor even on completion of the
transaction.
D. It includes buying and selling negotiations.
E. The behavior of channel members is not affected by the cultural environment.
When designing a product, the style, uses, and other related marketing activities must
be made _____ if they are to be operative and meaningful.
A. culturally acceptable
B. politically acceptable
C. technically efficient
D. compatible to the present economy
E. indifferent to societal conditions
Which of the following modes of entry is a company most likely to use if it would “just
like to get its feet wet” in the international marketing arena?
A. Exporting
B. Joint venture
C. Licensing
D. Franchising
E. Direct selling
In the context of distribution patterns, the rate of change in retailing around the world
appears to be directly related to the _____.
A. literacy rate
B. rate of inflation
C. population growth
D. speed of economic development
E. currency exchange rate