The WTO is wholly dedicated toward making trade among nations more efficient.
Only a limited number of American high-caliber sales personnel are willing to live
abroad for extended periods of time as expatriates.
If conciliation is not used to settle a difference in an international business dispute or an
agreement cannot be reached, the next step is litigation.
The blueprint for the European Union began with the Treaty of Rome in 1957.
Local salespeople are better able to lead a company through the maze of unfamiliar
distribution systems and referral networks of a foreign land.
With respect to the international planning process, the marketing plan begins with a
situation analysis and culminates in the selection of an entry mode and a specific action
program for the market.
Longer channels of distribution help keep prices under control.
Based on Richard Nisbett’s metaphor involving Confucius’s worthy picture, what is his
analysis regarding the thought process or perceptual process of Westerners?
A. Westerners can provide great details about central figures but see relatively little in
the background.
B. Westerners observe things sequentially, thus fail to comprehend the larger picture.
C. Westerners are good at observing details but fail to comprehend the central message.
D. Westerners prefer larger than life figures to convey messages.
E. Westerners tend to focus on the brighter colors in the image and fail to see the lines
and finer drawings.
Business-to-business marketers frequently misinterpret the concept of quality. Which of
the following examples best illustrates this idea?
A. Farmers in developing countries often prefer less-efficient but easier-to-maintain
products.
B. Accountants in the Middle East often use the abacus rather than a calculator.
C. Some Japanese firms do not do business with many U.S. suppliers because their
packaging is faulty.
D. Products that are imported into a country are usually customized for the users in the
country.
E. ISO 9000 standards are universally accepted as a guarantee of the suitability of
products in consumer applications.
Which of the following social institutions is considered to have had a detrimental effect
on American culture?
A. School
B. Government
C. Religion
D. Family
E. Media
_____ involves a relatively small sum of cash, a gift, or a service that is intended to
facilitate or expedite the normal, lawful performance of a duty by an official.
A. Extortion
B. Subornation
C. Lubrication
D. Malfeasance
E. Exaction
_____ serve as a means of transfer of knowledge rather than equity.
A. Consortia
B. Contractual agreements
C. Strategic understandings
D. Exporting arrangements
E. Joint ventures
Contractual agreements serve as a means of transfer of knowledge rather than equity.
The _____, a cornerstone of early U.S. foreign policy, dictated that no further European
colonization in the New World would be accepted.
A. Madison Corollary
B. Monroe Doctrine
C. Hays Corollary
D. Wilson Policy Position
E. Manifest Destiny
The seizing of a company’s assets without payment is called:
A. confiscation.
B. expropriation.
C. domestication.
D. exchange controls.
E. local-content laws.
Which of the following is considered to be the most important deterrent to population
control?
A. Financial benefits of having large families.
B. Poor enforcement mechanism.
C. Lack of awareness about population trends.
D. Government welfare schemes for orphans.
E. Cultural attitudes that favor large families.
With respect to political factors that affect supranational markets, which of the
following is one of the most cherished possessions of any nation?
A. A two-party system.
B. A three-party system.
C. A high voting rate.
D. State sovereignty.
E. A benevolent upper class.
_____ is traditionally defined as the systematic gathering, recording, and analyzing of
data to provide information useful to marketing decision making.
A. Marketing reach
B. Market skimming
C. Marketing research
D. Market data analysis
E. Market development
Social media such as blogs and social networking permits consumers to:
A. obtain discounts on the brands they endorse on their blogs.
B. obtain free Internet access that is supported by brand ads.
C. create content about brands whether marketers like it or not.
D. contact the manufacturer directly about warranty issues.
E. become authorized virtual brand agents for the product manufacturers.
Which of the following is a factor that exacerbates the volatility in demand in industrial
markets?
A. Professional buyers in the market tend to act in concert.
B. The demand for industrial goods is independent of changes in economic
development.
C. Small, noncyclical swings in demand are inherent in industrial markets.
D. Experienced purchasers tend to take buying decisions independently.
E. The demand for industrial goods is highly inelastic.
For managers selling capital equipment and big-ticket industrial services, understanding
the concept of _____ is absolutely fundamental to their success.
A. kinked demand
B. full cost pricing
C. cost plus pricing
D. derived demand
E. postponed demand
While developing an international advertisement campaign, which of the following is
the first step of the process?
A. Compose and secure a budget based on what is required to meet goals.
B. Specify the goals of the communication.
C. Select effective media.
D. Execute the campaign.
E. Perform marketing research.
Bert Wong has decided to pursue a marketing research effort to acquire information
before his company makes a strategic relocation move to the West Coast. Which of the
following marketing research process steps would be the first step that Bert’s company
(and marketing researchers) should take as it embarks on the research effort?
A. Define the research problem and establish research objectives.
B. Analyze, interpret, and summarize the results.
C. Determine the sources of information to fulfill the research objectives.
D. Consider the costs and benefits of the research effort.
E. Gather relevant data from secondary or primary sources, or both.
Which of the following is a defining characteristic of VERs?
A. International regulatory bodies set export/import limits.
B. The importing country can levy heavier import tariffs to override the VERs.
C. The exporting country sets the limits on the quantity it will export.
D. It is a mandatory tax imposed by a government on goods entering at its borders.
E. It is an absolute restriction against the importation of certain goods.
Define a global brand. How important are global brands?
Briefly describe the legal process of determining whether a representation is false or
misleading.
Which of the following falls on the plus side of the U.S. balance of payments?A.
Payments to the United States for insurance.
B. The costs of goods imported.
C. Spending by American tourists overseas.
D. New overseas investments.
E. The cost of foreign military.
Explain the significance of radio and television in international advertising.
How important is adaptation in international marketing? What are the basic criteria to
deal with foreign firms?
What are the conditions under which relations between governments and MNCs are
generally positive?
An agreement signed willingly between the importing country and the exporting
country for a restriction on the volume of exports is called a:
A. None of these.
B. tariff.
C. voluntary export restraint.
D. special interests’ privilege.
E. balance-of-payment.