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It is during the qualifying stage of personal selling that the salesperson attempts to gain
some type of commitment from the customer to purchase the product.
Pop-ups are ads that appear between (rather than within a page) two content Web pages.
The theory of psychological reactance helps explain why fear appeals in advertising
work.
The majority of purchases in supermarkets are unplanned purchases.
An up-to-date database can offer varied messages to different groups of customers.
