Which of the following is a critical risk to a business?
A. Direct customer connection
B. Surplus industry experience
C. Overlooked competition
D. Adequate payback
Jake is a small business owner of Macho Doors, a manufacturer and installer of garage
doors. His business has earned the reputation as being reliable, trustworthy, and one that
makes high quality, long-lasting doors. However, with rising gasoline and wood prices,
Jake is finding it hard to maintain the existing quality standards. If he continues with
the existing quality standard, his profit margins will go down and he will not be able to
hike his employees’ salaries; if he inserts panels of lower quality wood the reputation of
his business will be lost. These are typically _____ legitimacy building features.
A. product-based
B. capital-based
C. people-based
D. industry-based