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In general, we can consider four combinations of advertising and price elasticities.
Discuss the implications of each of these situations.
The initial marcom imperative for new or unestablished brands is to create awareness.
A brand is a company's unique designation, or trademark, which distinguishes its
offering from the other product category entries.
According to the concept of effective reach, there is a theoretical optimum range of
exposures to an advertisement with minimum and maximum limits.
Market mavens are individuals who have information about many kinds of products,
stores, and other facets of markets, and initiate discussion with consumers and respond
to requests from consumers for market information.
