Rex is a salesperson who works for Welwin Inc., a manufacturer of computer
accessories. With several years of experience as a salesperson, Rex has the persuasive
ability to convert undecided customers to first-time buyers. Identify his task in
providing an after-sale service.
A. He reassures Welwin's product superiority through product comparisons and
demonstrations.
B. He clearly differentiates features of Welwin's products from those of competitors.
C. He sells additional and complementary items to repeat customers.
D. He tends to the needs of dissatisfied customers.
Answer:
Bundle pricing is a psychological pricing strategy in which:
A. prices are set a few dollars or a few cents below a round number to encourage the
customers to think of the products as less expensive.
B. a high price is charged to create a signal that the product is exceptionally fine.
C. several products are sold together at a single price to connote value and convenience
for customers.
