The marketing process substage in the United States economy from 1950 to the present
is mass production.
The most managerially useful aspect of the synthesis of cultural differences is that it
allows us to make predictions about unfamiliar cultures.
In the context of social responsibility and environmental management, the idea of
sustainable development is quite popular in the United States owing to the cultural
characteristics of the Americans.
Trading companies provide the best means for intensive coverage of the market.
To encourage development of domestic industries, governments work on reducing trade
barriers.
In much of the underdeveloped world, human labor is the prevalent source of energy.
Marketers use three different techniques to ferret out translation errors in marketing
research questionnaires ahead of time. Which of the following is one of those
techniques?
A. Simultaneous translation
B. Serial translation
C. Back translation
D. Linear translation
E. Re-centering
The largest personnel requirement for international marketing for most companies is in
the:
A. management team.
B. finance department.
C. information technology team.
D. advertising department.
E. sales force.
_____ refers to being attuned to the nuances of culture so that a new culture can be
viewed objectively, evaluated, and appreciated.
A. Cultural integration
B. Acculturation
C. Counter culture
D. Cultural sensitivity
E. Culture transfer
Which of the following is true of the findings of Transparency International’s
Corruption Perception Index?
A. Lower levels of bribery have been found in nations with a communist past.
B. Higher levels of bribery have been found in low-power distance nations.
C. Higher levels of bribery have been found in low-income nations.
D. Lower levels of bribery have been found in collectivistic cultures.
E. Lower levels of bribery have been found in low-income nations.
Which of the following is a disadvantage of teams managed by virtual expatriates?
A. It is difficult to build a close contact with subordinates and customers.
B. The cost involved in an actual executive move is excessive.
C. The risk of losing visibility at corporate headquarters is very high.
D. Virtual expatriates lack the understanding of how home-office politics influence
decisions.
E. The personnel at the headquarters tend to ignore the advice of the virtual expatriates.
The emergence of pan-European communications media will most likely cause
companies to:A. opt for localized promotional campaigns.
B. opt for greater customization of promotional efforts.
C. promote their products only in English.
D. use only Internet as their message channel.
E. choose more standardized promotional efforts.
_____ is a term used to identify concern with the environmental consequences of a
variety of marketing activities.
A. Greenhouse business
B. Hybrid business
C. Greenfield business
D. Green marketing
E. Alternative marketing
In code-law countries, the ownership of intellectual property is determined by _____.
A. heredity
B. nature of use
C. duration of usage
D. registration
E. indemnification
If a company is altering the price of its product to compete with the local companies in
the international market, it is focusing on the _____ component of the product,
according to the product component model.
A. core
B. support
C. design
D. maintenance
E. packaging
Which of the following is true of tariffs?
A. They strengthen balance-of-payments positions.
B. They strengthen supply-and-demand patterns.
C. They increase special interests’ privileges.
D. They strengthen international relations.
E. They promote competition.
Mary Hills would like to ask respondents a series of open-ended questions that will help
explain the respondents’ feelings and thoughts on the subject of child labor. Mary Hills
is carrying out a _____ research.
A. deductive
B. qualitative
C. tertiary
D. secondary
E. analytical
Which of the following is the most important quality that a recruiter should consider
while hiring marketing personnel?
A. They should have little cultural empathy as this might distract them from their main
purpose.
B. When working in a foreign country, they must be capable of taking decisions that are
not influenced by the habits of the market.
C. They should be able to represent a culturally superior image of their country and its
products.
D. They should be hypersensitive to the behavioral variations in different countries.
E. They should possess a considerable breadth of knowledge of many subjects both on
and off the job.
Economic planners are most likely to be least concerned with the problems related to
_____.
A. production
B. finance
C. expenditure
D. distribution
E. investment
The _____ in India is a social institution that influences the roles and status positions
found within Indian society.
A. country club
B. church
C. Taj Mahal
D. hijab
E. caste system
Back translations may not always ensure an accurate translation because of commonly
used idioms in both languages. Which of the following types of translation is used to
overcome this problem?
A. Serial translation.
B. Decentering.
C. Linear translation.
D. Complimentary translation.
E. Parallel translation.
People from which of the following cultures are more likely to have a general distrust
of others (not those in their groups) because power is seen to rest with individuals and
is coercive rather than legitimate?
A. Cultures with a high Individualism/Collective Index score.
B. Cultures with a high Power Distance Index score.
C. Cultures with a low Individualism/Collective Index score.
D. Cultures with a low Power Distance Index score.
E. Cultures with a high Uncertainty Avoidance Index score.
If a marketer is motivated to initiate an international marketing effort mainly because of
temporary surpluses in the domestic market, which of the following stages best
characterizes the stage of international marketing involvement for this marketer?
A. Infrequent foreign marketing
B. Regular foreign marketing
C. No direct foreign marketing
D. International marketing
E. Global marketing
Which of the following is the principle U.S. agency that supports U.S. business abroad?
A. State Department of Entrepreneurship
B. Better Business Bureau
C. Department of Commerce
D. Department of Foreign Relations
E. Department of Defense