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In the context of international business negotiations, even in countries where women do
not participate in management, American female negotiators are first treated as _____.
A. distractions
B. ignorant people
C. incompetent people
D. foreigners
E. inexperienced people
Answer:
Which of the following countries has the most egregious control over advertising,
where each medium has its own censorship board that passes judgment on any
advertising even before it is submitted for approval by the Ministry of Information.
A. Germany
B. France
C. Myanmar
D. Australia
E. Argentina
Answer:
Which of the following is an advantage that a sales force consisting of local nationals is
likely to have over a sales force of expatriates?
A. They are more efficient in communicating with and influencing headquarters'
personnel.
B. They cost the firm less with respect to maintenance.
C. They add more to the prestige of the product line in the eyes of foreign customers.
D. They have greater technical expertise.
Answer:
Identify the method that accounts for the majority of resolutions in international
commercial transaction disputes.
A. Criminal suits
B. Conciliation
C. Arbitration
D. Litigation
E. Coercion
Answer:
Most traditional definitions of _____ center around the notion that it is the sum of the
values, rituals, symbols, beliefs, and thought processes that are learned, shared by a
group of people, and transmitted from generation to generation.
A. economy
B. sensitivity
C. population
D. demography
E. culture
Answer:
Harry leads the international marketing department of Myfone, a smartphone
manufacturer. Myfone has recently decided to expand its presence in Brazil. As part of
the marketing research effort, Harry has decided to use data on competitors provided by
independent market research agencies located in Brazil. In the context of assimilating
secondary data, which of the following problems is Harry most likely to face?
A. Defining the research problem
B. Communicating the results
C. Comparability of data
D. Storage of data
E. Willingness to respond
Answer:
The text describes four kinds of companyagencycustomer relationships that might be
used to bridge the cultural barrier that is present in most international marketing
research. Which of the following is deemed to be best suited for managing the cultural
barrier across the chain of communication?
A. companyagencycustomers
B. companyagencylocal agencycustomers
C. companyforeign agencycustomers
D. companyforeign agencyInternetcustomers
E. companyInternetcustomers
Answer:
Harry Johnson Tractor Corp. has just completed a marketing plan for entering South
Africa. Included in this plan are budgets and sales and profit expectations. Which of the
following phases of the international planning process has Harry Johnson Tractor just
completed?
A. Phase 1
B. Phase 2
C. Phase 3
D. Phase 4
E. Phase 5
Answer:
With respect to the political factors that affect supranational markets, which of the
following is one of the most cherished possessions of any nation?
A. A two-party system
B. A three-party system
C. State federalism
D. State sovereignty
E. A benevolent upper class
Answer:
In the context of the North American Free Trade Agreement (NAFTA), explain the term
"rules of origin."
Answer:
_____ is the practice whereby a foreign producer intentionally sells its products in the
United States for less than the cost of production to undermine the competition and take
control of the market.
A. Basing point pricing
B. Spot pricing
C. Defensive pricing
D. Counterpoint pricing
E. Predatory pricing
Answer:
Which of the following statements is true of education and the literacy rate of a
country?
A. According to the World Bank, even countries with less than 50 percent literacy have
been economically successful.
B. Numerous studies indicate a direct link between the literacy rate of a country and its
capability for rapid economic growth.
C. Communicating in a literate market is much more difficult than communicating with
one in which a marketer must depend on pictures and symbols.
D. Increasingly, schools are seen as leading to negative cultural changes.
E. Compared to governments, education has relatively little influence on culture.
Answer:
The product platform, design features, and functional features are all found in the _____
component of the physical product according to the product component model.
A. core
B. support
C. packaging
D. supplementary
E. auxiliary
Answer:
_____ is a unique forum that has evolved into the primary regional vehicle for
promoting trade liberalization and economic cooperation, and includes all the major
economies around the Pacific Rim, from Russia to Chile to Australia, the most
dynamic, fastest growing economies in the world.
A. NAFTA
B. ASEAN
C. ASEAN+3
D. SADC
E. APEC
Answer:
Which of the following was Japan's greatest hindrance to the development of software
innovations appropriate for world markets?
A. Deeply rooted bureaucratic structure
B. Rise in global oil prices
C. Complex language
D. Growing fiscal deficit
E. Burgeoning population
Answer:
The key in using expert opinion to help forecast demand is _____, that is, comparing
estimates produced by different sources.
A. indemnification
B. simulation
C. morphing
D. modeling
E. triangulation
Answer:
In the context of international advertising, _____ is the neon capital of the world.
A. Paris
B. Hong Kong
C. London
D. Sydney
E. Braslia
Answer:
The creation of a free trade zone leads to:
A. a decline in exports.
B. an increase in taxes and duties levied on a product.
C. a reduction in the price escalation.
D. a decline in imports.
E. an increase in labor costs and overheads.
Answer:
Which of the following is true of Stage 1 of Rostow's five-stage model of economic
development?
A. The economy is primarily driven by the production of services.
B. The most important industrial demand relates to natural resources extraction.
C. Infrastructure development is a primary requirement in the economy.
D. Manufacturing of both semidurable and nondurable consumer goods has begun.
E. The focus is on low-cost manufacturing of a variety of consumer and some industrial
goods.
Answer:
In the context of integrated marketing communications, which of the following best
defines public relations?
A. It is the usage of funds collected from the common public for manufacturing a
product in the inaccessible regions of a market.
B. It is the direct sale of goods at discount rates to the public at trade fairs.
C. It the creation of good relationships with popular press to help communicate
messages to their customers, the general public, and governmental regulators.
D. It is the distribution of samples and coupons directly to the public in the inaccessible
regions of a market.
E. It is the sale of goods to the public based on their credit ratings.
Answer:
_____ are levied as a percentage of the value of the goods imported.
A. Specific duties
B. Protective duties
C. Prohibitive duties
D. Ad valorem duties
E. Compound duties
Answer:
When the value of the dollar is weak relative to the buyer's currency, sellers generally
employ _____.
A. competition-based pricing
B. demand-based pricing
C. premium pricing
D. psychological pricing
E. cost-plus pricing
Answer:
Since the government of Nigeria is strapped for cash, it has decided to tax all foreign
investments (such as oil production equipment) by up to 40 percent of the appraised
value. The Nigerian government has found that this is the handiest and quickest means
of finding operating funds. The economic risk in discussion here is:
A. exchange controls.
B. local-content laws.
C. tax restrictions.
D. tax controls.
E. price controls.
Answer:
Dr. Townes is a dentist practicing in Denver. During a four-day stretch in March, it
snowed so heavily that not a single patient was able to visit him. Since none of the
appointments took place, he did not make any money in those four days, even though
his normal expenses remained. In this scenario, which of the following characteristics
of services is most likely affecting Dr. Townes' business?
A. Tangibility
B. Separability
C. Profitability
D. Homogeneity
E. Perishability
Answer:
The United States requires that 50 percent of all parts used to construct an automobile
in the United States be manufactured in the United States. As a result of this, when
Toyota Motor Company built automobile manufacturing plants in Tennessee and Ohio,
it faced economic risks associated with _____.
A. exchange controls
B. local-content laws
C. export restrictions
D. tax controls
E. price controls
Answer:
Which of the following is a physical attribute of a motorbike that is essential for its
primary function?
A. Color
B. Price
C. Mobility
D. Design
E. Popularity
Answer:
Brian is attempting to forecast political instability and help his company's management
identify and evaluate political events and their potential influence on current and future
international business decisions. Brian is engaged in:
A. political risk assessment.
B. political confiscation.
C. democratization.
D. arbitration.
E. risk expropriation.
Answer:
Which of the following is a defining characteristic of a voluntary export restraint
(VER)?
A. International regulatory bodies set export or import limits.
B. The importing country can levy heavier import tariffs to override the VERs.
C. The exporting country sets the limits on the quantity it will export.
D. It is a mandatory tax imposed by a government on goods entering at its borders.
E. It is an absolute restriction against the importation of certain goods.
Answer:
_____ in India is a social institution that influences the roles and status positions found
within Indian society.
A. A country club
B. The Ku Klux Klan
C. The Taj Mahal
D. A single-person household
E. The caste system
Answer:
_____ has replaced Nanjing, to become Jiangsu province's number one economy and
foreign trade center.
A. Wuhan
B. Chengdu
C. Qingdao
D. Tianjin
E. Suzhou
Answer:
Which of the following is true of arbitration?
A. Lawsuits are initiated between the conflicting parties.
B. Preliminary step of conciliation is often bypassed.
C. International Chamber of Commerce has been weak and ineffective.
D. Plaintiff and the defendant select a person each to present their case.
E. ICC Court does not appoint any member to regulate the private affairs of the two
parties.
Answer:
