Ian is developing a business plan for his company. Along with the other sections, the
business plan will also include the marketing plan of his company. To avoid duplication
of information, which of the following should Ian typically avoid including as a key
component of the marketing plan?
A. Specific details about the company’s target market
B. Information about the company’s present and near future situation including
competitors
C. Balance sheets and income statements of the company
D. Details of the company’s differential advantage
When an existing firm with the correct production capabilities makes your product for
you, it is referred to as _____.
A. contract manufacturing
B. a sheltered workshop
C. e-tailing
D. freight forwarding