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Discuss factors that determine how much a brand placement is worth and thus how
much it should cost a brand marketer to place a brand in a particular movie.
Unfair advertising is also deceptive advertising.
The two broad type of marcom objectives are short-term and long-term.
Free samples is one of the variables that influences the trier class.
Critics of couponing claim that coupons are wasteful and may actually increase prices
of consumer goods.
Advertising on billboards is designed with persuasion as the primary objective.
Write a description of the elaboration likelihood model and discuss the implications of
this model on marketing communications.
Research has shown that music appears to be effective in creating customer moods and
stimulating buying preferences and choices.
