Which of the following is not true about public relations?
A. PR has become increasingly important as costs of other forms of marketing
communications continue to increase.
B. Consumers have become increasing skeptical of marketing claims made in
C. Media coverage generated by PR is seen as more credible than paid advertising.
D. Because of its high cost, the use of PR has waned in recent years.
E. Public relations activities often support other promotional efforts.
Because market and operating conditions are different in each target market
A. all consumers will react similarly to the firm's pricing strategy.
B. the choice of a pricing strategy should be specific to the target market.
C. prices need to be held constant because everything else is changing.