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Network television advertising, although expensive in terms of per-unit cost, can be a
cost-efficient means to reach mass audiences.
For subconscious priming to be effective, the primed topic must be compatible with the
individual's current need states.
The most effective trade promotions are those that target long-term sales goals.
Brown connotes abundance, health, calmness, and serenity.
Direct mail advertising refers to any advertising matter delivered by the postal service
to the person whom the marketer wishes to influence.
Advertisements containing functional-only appeals are more effective than
advertisements containing both functional and psychosocial appeals.
Click-through rates (CTRs) to banner ads are very high, averaging more than 30
percent.
The objectives of trade allowances for retailers often conflict with the objectives of
manufacturers.
The average age of black Americans is considerably older than that for whites.
