Which of these represent marketing capabilities at the growth stage of industry
evolution?
A. Skills in aggressively promoting products to new markets and holding existing
markets and pricing flexibility
B. Ability to establish brand recognition, find niche, reduce price, solidity strong
distribution relations and develop new channels
C. Cost effective means of efficient access to selected channels and markets and strong
customer loyalty or dependence
D. Resources/skills to create widespread awareness and find acceptance from
customers; advantageous access to distribution
CCC21 stands for:
A. Competitive Cost Competency in the 21st century
B. Construction of Cost Competitiveness for the 21st century
C. Cost Chain Competition for the 21st century
D. Continuous Cost Competitiveness in the 21st century