Attracting competitors’ customers encompasses:
A. Decreasing promotional efforts
B. Establishing sharper brand similarities
C. Initiating price cuts
D. Increasing purchase size
For success in growth industries, business strategies require which of these features?
A. Ability to rapidly improve product qualities and performance features
B. Ability to differentiate the firm’s products from competitors entering the market
C. Emphasis on process innovation that permits low-cost product design, manufacturing
methods and distribution synergy
D. Gradually harvest the business
Define strategic surveillance. How does the nature of strategic surveillance differ from
that of premise controls?