When a bookstore starts to sell videos, music, and coffee as well, it uses which of the
following elements of the SCAMPER tool?
A. Rearrange
B. Eliminate
C. Combine
D. Substitute
Which of the following best exemplifies personality segmentation?
A. Shoe Soul, Inc. produces three lines of sport shoes that cater to the high-end,
mid-end, and low-end customers.
B. Shoe Soul, Inc. makes different shoes for customers from the hilly areas and for
those from the plains.
C. Shoe Soul, Inc. segments its shoes as adventure shoes, limited edition shoes, and
couture shoes.
D. Shoe Soul, Inc. has shoes it brands as toddler series, teenage series, young adult
series, and family series.
In a negotiation settlement, _____ refers to the second-best outcome identified by the
parties to help clarify the value of achieving a successful negotiation.
A. caveat emptor
B. green audit
C. ESOP
D. BATNA
Which of the following is defined as the practice of “pocketing” money from customers
and hiding the theft by not recording the sale?
A. Embezzlement
B. Larceny
C. Skimming
D. Phony disbursement
A transfer that happens when the owner realizes there is little chance of being able to
sell the firm and gives the firm to someone as a gift, without compensation is called
_____.
A. workout
B. sell off
C. pass off
D. succession
The specific concept that leads to a start-up business usually comes from the _____ of
the person starting the business.
A. credentials
B. interests
C. education
D. experience
Competencies are defined as:
A. forms of business-related expertise.
B. forms of personal development model.
C. different forms of self-assessment.
D. different forms of personality theories.
A _____ describes the difference between the original acquisition cost of capital assets
and the amount of depreciation expense that has been recognized to date.
A. fair market value
B. disposal value
C. book value
D. replacement value
Which of the following best describes conflict of interest?
A. Sarah works a full-time day job as a waitress and then runs a part-time baby-sitting
service at night.
B. Cathy, who does computer repairs, lies to customers about having an office
downtown when she actually works part-time from her home.
C. Jenson misses his deadlines at his full-time day job because he works late nights as a
part-time music producer.
D. Ken uses the money he gets from his full-time job as a chef to run his part-time
business of graphic designing.
Which of the following competencies requires the energy and focus needed to bring a
business into existence?
A. Determination competencies
B. Resource competencies
C. Opportunity competencies
D. Basic business competencies
A listed, live connection to a different website, which in turn displays a similar link to
the first website is called a(n):
A. sponsored link.
B. reciprocal link.
C. back link.
D. incoming link.
Which of the following is true of advertising?
A. It is the least likely to be used by businesses to convey their message to potential
customers.
B. It works if an ad’s impression is positive even if people do not recall it.
C. It works if people recall an ad even though it did not have a positive impact on them.
D. It involves presentation of a company’s image.
Which of the following statements is true of social capital?
A. Social capital cannot be found on a business’s balance sheet.
B. The less of social capital a firm has, the greater the value of the firm.
C. Social capital is capital in the same sense that cash or land can be.
D. Small businesses high in social capital are treated less fairly by regulators.