C) low-cost leadership strategy
D) retrenchment strategy
Which of the following steps of the screening process for potential markets involves the
evaluation of fiscal and monetary policies of a nation?
A) identification of basic appeal of a market
B) measurement of market or site potential
C) assessment of the national business environment
D) selection of the market or site
The GDP per capita of a country is higher than that of Thailand. If the GDP per capita
of the country is adjusted for PPP, the country’s revised GDP is lower than that of
Thailand. Which of the following is most likely true about the country?
A) There are fewer goods available for purchase in the country than in Thailand.
B) The cost to buy everyday goods in the country is approximately the same as in
Thailand.
C) It costs less to buy everyday goods in the country than in Thailand.
D) It costs more to buy everyday goods in the country than in Thailand.