Scenario: Sports Stuff Inc.
Herb Graham is vice president of Sports Stuff Inc., a business that develops,
manufactures, and markets sports products. The company is looking to expand its
operations into the European market. Herb believes that if the company expands its
product line to include products reflecting sports that are popular in Europe, the
company will achieve success there.
The CEO of Sports Stuff has decided that the company needs to retain complete control
over its operations in Europe. To achieve this objective, Herb would most likely
recommend that the firm establish a ________.
A) joint venture
B) cross licensing agreement
C) wholly owned subsidiary
D) strategic alliance
Which of the following statements is true of countertrade?
A) Countertrade is practiced by countries when there is a lack of hard currency.
B) Countertrade involves products whose prices on world markets tend to remain
steady.
C) Countertrade usually involves industrial products and computer softwares.
D) Hedging risk in countertrade is prohibited.