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Information that can be obtained only through personal observation and questioning is
amassed by which selection method?
a. case method
b. job analysis
c. interview
d. achievement tests
What percent of retail transactions are by either credit or debit card?
a. 10
b. 15
c. 25
d. 50
Which of the following distribution functions are generally not provided by retailers for
their manufacturer/wholesaler suppliers?
a. contact with the final customer
b. inventory storage prior to sale
c. pre-paying for merchandise in advance of its being sold to final consumers
d. delivery and installation of goods to final consumers
Which of the following is not an advantage of a Web retailer in comparison with a
traditional store retailer?
a. The site can be modified more regularly.
b. Space to present assortments is almost unlimited.
c. The site can be tailored to the individual customer.
d. Consumers have more confidence in security and privacy in Web versus in-store
transactions.
A retailer aims efforts at two or more distinct consumer groups, with different retailing
approaches for each group, in _____.
a. differentiated marketing
b. mass marketing
c. target marketing
d. undifferentiated marketing
A vertical fashion trend occurs when a fashion is _____
a. passed from the lower to the upper social classes
b. accepted by the general public while retaining its basic form
c. accepted by one market segment only
d. accepted by an upscale market segment, but undergoes basic changes before it is sold
to the general public
Two or more retailers share costs in _____.
a. cooperative advertising
b. the milline rate
c. freestanding inserts
d. the percentage-of-sales technique
An example of primary data is information gathered from _____.
a. Bureau of Census publications
b. competitors' annual reports
c. company inventory reports to determine sales by geographic area
d. observation by sales personnel on customer in-store behavior
The physical characteristics of a retailer that are used to develop an image and draw
customers represent _____.
a. goodwill
b. aesthetics
c. retail image
d. atmosphere
Through _____, an employee can be easily shifted from stockperson to cashier as the
need arises.
a. cross-training
b. risk-minimization retailing
c. rationalized retailing
d. job standardization
Rationalized retailing is often used in conjunction with _____.
a. modular structures
b. prototype stores
c. recessed storefronts
d. unique building designs
Which audit is especially suitable for monitoring sales presentations of retail
salespersons?
a. systematic
b. horizontal
c. disguised
d. nondisguised
Consumer researchers that argue that a consumer's shopping behavior is difficult to
categorize due to situational factors (such as immediacy of need) or degree of
involvement favor use of which lifestyle factor?
a. gender roles
b. poverty of time
c. component lifestyles
d. consumer sophistication and confidence
A merchandise mart can be best defined as a _____.
a. trade show featuring multiple suppliers that takes place in major cities
b. permanent vendor showroom
c. temporary vendor showroom
d. resident buying office
Retailers can possess channel control through _____.
a. franchising
b. fair trade legislation
c. private brands
d. tying contracts
