C. starts with numerous ethical rules and guidelines and an environment where
employees rely on these rules for moral guidance.
D. starts with managers who understand there is a big difference between adopting
values statements and codes of ethics that serve merely as window dressing and those
that truly paint the white lines for a company’s actual strategy and business conduct.
E. begins with ethical guidelines that help send the message that management takes the
observance of ethical norms seriously and that behavior falling outside ethical
boundaries will have negative consequences.
Putting together a capable top management team with the right mix of experiences,
skills, and abilities:
A. should take top priority in building competitively valuable core competencies.
B. is particularly important when the firm is pursuing unrelated diversification or
making a number of new acquisitions in related businesses.
C. is important in building an organization capable of proficient strategy execution, but
is nearly always less crucial than doing a superior job of training and retraining
employees.
D. entails filling key managerial slots with smart people who are clear thinkers, good at
figuring out what needs to be done, and who are skilled in “making it happen” and
delivering good results.
E. is particularly essential for executing a strategy to keep a company’s costs lower than
rivals and become the industry’s low-cost leader.