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Trade discounts are sometimes referred to as functional discounts.
Vertical price fixing is also referred to as resale price maintenance or 'fair trade.'
Frequency is the average number of times each person who is reached is exposed to an
advertisement during a given time period.
The dominant business model of the past will continue to work well.
Explain the steps involved in developing a six-month merchandise budget.
Sales-oriented objectives are based on achieving a certain level of sales, market share,
or profit.
Category signage is smaller than departmental signage, since it is intended to be seen
from a shorter distance.
