B. only a minor reduction in costs.
C. only a minor reduction in sales.
D. a major reduction in sales.
There are two existing firms in the market for computer chips. Firm A knows how to
reduce the production costs for the chip and is considering whether to adopt the
innovation or not. Innovation incurs a fixed setup cost of C, while increasing the
revenue. However, once the new technology is adopted, another firm, B, can adopt it
with a smaller setup cost of C/3. If A innovates and B does not, A earns $30 in revenue
while B earns $10. If A innovates and B does likewise, both firms earn $20 in revenue.
If neither firm innovates, both earn $10. Under what condition will firm A innovate?
A. C > 30
B. C < 30
C. 10 > C > 0
D. 35 > C > 25
A consumer spends more time searching for a good when her reservation price is:
A. increased.
B. reduced.
C. fixed.