MSC 677

subject Type Homework Help
subject Pages 10
subject Words 3422
subject Authors Courtland L. Bovee, John V. Thill

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In the United States, a corporation is called a domestic corporation if it ________.
A) does business only in the state where it is chartered
B) files income taxes with the U.S. government
C) does business only within the United States
D) has more than 5 subsidiaries in the United States
E) has incorporated its business in any of the U.S. states
DB Computers manufactures and markets personal computers. The company sells its
products in more than thirty countries. The company has centralized the production of
its CPUs. The CPUs are shipped from the central location to assembly units in various
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countries and personalized products are made at these units by procuring materials
locally. With this strategy the company produces customized products for local markets
at a low cost. This is an example of a(n) ________ strategy.
A) integrated marketing
B) transnational
C) global
D) franchising
E) multidomestic
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Seniority refers to the ________.
A) length of time someone has worked for his or her current employer
B) skills that an employee has acquired over a period of time
C) present productivity level of an employee
D) lifetime productivity value of an employee
E) total compensation and benefits offered to an employee
RSX Plastic is an Asian company that manufactures commercial plastic products. The
company plans to open a production facility in the United States. In order to enter the
U.S. market, the company is required to set up a plastic recycling plant that attracts
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huge fixed costs. This requirement is an example of a(n) ________ for the company.
A) opportunity
B) weakness
C) strength
D) threat
E) internal limitation
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Intermediaries that primarily sell goods and services to individuals for their own
personal use are called ________.
A) drop shippers
B) agents
C) brokers
D) distributors
E) retailers
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A call provision allows the issuer to ________.
A) reduce the interest rate of the bond
B) change the face value of the bond
C) repurchase the bond before maturity
D) downgrade the status of the bond
E) change the coupon rate of the bond
The use of unpublicized information that an individual gains from the course of his or
her job, in order to benefit from fluctuations in the stock market, is called ________.
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A) a code of ethics
B) whistle-blowing
C) insider trading
D) utilitarianism
E) strategic CSR
In ________, the seller doesn't set a firm price. Instead, buyers competitively propose
the prices that they are willing to pay.
A) cost-based pricing
B) value-based pricing
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C) optimal pricing
D) auction pricing
E) freemium pricing
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Businesses use ________ to classify people by focusing on why they behave the way
they do by examining such issues as brand preferences, media preferences, values,
attitudes, self-concept, and opinions.
A) social commerce
B) demographics
C) geographic segmentation
D) psychographics
E) market penetration
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Exclusive distribution differs from intensive distribution in that exclusive distribution
________.
A) involves offering products in a limited number of outlets in each market area
B) requires wholesalers and retailers of many types
C) refer to producers who sell directly to customers
D) tries to place a product in as many outlets as possible
E) offers products in only one outlet in each market area
page-pfb
Consumer purchasing differs from organizational purchasing in that consumer
purchasing ________.
A) is influenced more by subconscious and emotional factors
B) follows a formal buying process
C) has greater complexity in product usage
D) involves a closer relationship between buyers and sellers
E) has a greater emphasis on economic payback
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Jacob is the CEO of Drabo Associates, a firm that offers financial consulting to firms in
the U.S. Drabo Associates gives Jacob an unguaranteed personal loan of $500,000.
Which of the following legislations has outlawed such a transaction?
A) Reconstruction Finance Corporation Act
B) Public Utility Company Act
C) Ethics in Government Act
D) Sarbanes-Oxley Act
E) Financial Services Modernization Act
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Expense items are ________.
A) fairly important goods and services that people buy less frequently
B) everyday goods and services that individuals buy
C) inexpensive products that organizations generally use
D) expensive organizational products with a longer useful life
E) particular brands that the buyer especially wants and will seek out
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In exchange for a small share of ownership, KMC Group makes a small investment in
TechPro, a new, independent software firm. KMC Group provides support to TechPro
during its early stages by helping the founders refine their ideas, hire suitable
employees and train them, establish connections with industry insiders, and deal with
legal issues. KMC Group is most likely to be a(n) ________.
A) advisory board
B) mentor
C) business incubator
D) seed center
E) microlender
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________ taxes, levied on retail purchases made by customers, are collected by retail
businesses at the time of the sale and then forwarded to state governments.
A) Income
B) Property
C) Sales
D) Excise
E) Payroll
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Which of the following is a quality that a successful entrepreneur is most likely to
have?
A) unwillingness to take risks
B) unwilling to make any sacrifices in other areas of life
C) high need to be motivated by an external agent
D) always measures success in strictly financial terms
E) views failure as a chance to grow

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