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On-shelf merchandising refers to the merchandise which is displayed on shelves and on
counters, but not carried on racks and fixtures.
Category killers are not allowed to divert business away from traditional wholesale
supply houses. They can only compete with other retailers.
'Breadth' refers to the number of different merchandise lines a retailer stocks in its store.
Contests and sweepstakes are both forms of publicity that are directed at improving the
retailer's short-run performance.
Competing on tangibles always provides the retailer a competitive advantage because
tangibles are hard to copy.
The household income of a trading area is not a factor that a retailer needs to consider
when analyzing market potential.
Once the retailer's supply chain is developed, it should never be changed.
