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Convenience stores often employ a scrambled merchandising technique.
Because it is important to always have the correct stock on hand, the amount of space
being devoted to the back room has increased in recent years.
Today specialization in merchandise categories has once again become a dominant
competitive strategy.
A retailer's customer service policy should be integrated into all aspects of its operation.
A market is considered "understored" when the number of stores is less than the current
demand of the market.
Private-label branding may be store branding where a known designer develops a line
exclusively for the retailer.
"Do competitors do a better job of selecting merchandise and anticipating demand?" is
an example of a "weakness?'
Explain the strategic profit model (SPM).
A key disadvantage of a small retailer locating in a shopping center is that it may be
dominated by the anchor tenant.
