The system to process a direct marketing order is referred to as _____.
a. outsourcing
b. logistics
c. inventory management
d. order fulfillment
The use of franchising and the designation of suggested retail selling prices are channel
control strategies of _____.
a. consumer cooperatives
b. wholesalers
c. retailers
d. manufacturers
A retailer with a financial leverage ratio of 1 has _____.
a. no long-term debt
b. debt equal to current assets
c. debt equal to net worth
d. debt equal to fixed assets
Which advertising medium generally has circulation or market coverage that is limited
to active shoppers?
a. radio
b. weekly newspaper
c. direct mail
d. Yellow pages
A department store requires its ladies suit vendors to pre-ticket garments, press them,
and place them on hangers. The strategy most directly describes which policy?
a. logistics management
b. electronic data interchange
c. floor-ready management
d. efficient consumer response
Category management is a strategy that is used to improve a retailer’s _____.
a. shelf-space productivity
b. point-of-sale displays
c. capital costs
d. overall productivity through the use of computerization
Government guidelines with regard to the advertising of retail prices are published by
_____.
a. the Consumer Federation of America
b. the Consumer Affairs Department
c. the FTC
d. Consumer Reports
Description buying is most frequently used for _____.
a. expensive, one-time purchases
b. standardized, unbreakable merchandise
c. expensive, perishable merchandise
d. items purchased under new or special orders
Which retail personnel selection technique is most likely to be used for senior
management positions and least likely to be used for lower-level positions (such as
cashiers and salespeople)?
a. application blank
b. psychological testing
c. interview
d. reference checks
A(n) _____ customer service to a full-service specialty shop would be a _____
customer service to a price-oriented discounter.
a. primary, secondary
b. primary, potential
c. expected, augmented
d. augmented, expected
Any communication by a retailer that informs, persuades, and/or reminds the target
market is _____.
a. the channel of communication
b. retail promotion
c. advertising
d. public relations
A business format franchise most closely resembles which vertical marketing system
alternative?
a. independent vertical marketing system
b. partially integrated vertical marketing system
c. fully integrated vertical marketing system
d. dual vertical marketing system
The major assumptions of Reilly’s law are that two competing areas are equally
accessible from a major road and that _____.
a. each city has an equal population
b. each city is equally distant from shoppers at the point of indifference
c. retailers in the two cities are equally effective
d. consumers are willing to travel for lower prices
Sherwin-Williams and Polo Ralph Lauren both operate their own retail stores.
Strong private (dealer) brands enable retailers to exercise greater channel control over
manufacturers and wholesalers.
The basic difference between consignment and memorandum purchases is based on the
size of the order.
To be effective, supply chain management must involve all of the parties that participate
in the retail logistics process.
In conducting a traffic count for a fast-food franchise, it is important to concentrate on
the proportion of high-income individuals passing a prospective location.
A service station that focuses on foreign car repairs utilizes a differentiated marketing
strategy.