MSC 534 Final

subject Type Homework Help
subject Pages 13
subject Words 3930
subject Authors Courtland L. Bovee, John V. Thill

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page-pf1
The exchange of value between parties is referred to as a(n) ________.
A) emolument
B) sale
C) purchase
D) transition
E) transaction
In Herzberg's two-factor theory, hygiene factors are ________.
A) associated with dissatisfying experiences
B) mostly intrinsic and include achievement, recognition, responsibility, and other
personally rewarding factors
C) the requirements for basic survival such as food, clothing, and shelter
D) related to the need to give and receive love and to feel a sense of belonging
page-pf2
E) related to the need for a sense of self-worth and integrity
Demand curves typically slope downward. This implies that a(n) ________.
A) decrease in price will increase the quantity demanded
B) decrease in price will decrease the quantity demanded
C) increase in price will increase the quantity demanded
D) decrease in price will have no effect on quantity demanded
E) increase in price will have no effect on quantity demanded
page-pf3
The single most important idea the company hopes to convey to its target audience
about a product is the ________.
A) promotional mix
B) marketing mix
C) core message
D) call to action
E) media mix
page-pf4
________ are temporary price reductions to stimulate sales or lower prices to encourage
certain behaviors such as paying with cash.
A) Promotions
B) Discounts
C) Auctions
D) Brokerages
E) Allowances
page-pf5
Which of the following is TRUE of the pricing in a market of monopolistic
competition?
A) No single firm can grow large enough to influence prices across the market.
B) Firms that excel in one or more aspects can gain some control over pricing.
C) All firms have considerable control over pricing.
D) Suppliers have total control over the pricing of products.
E) Prices are set by government mandate.
page-pf6
________ refer(s) to printed or electronic certificates that offer discounts on particular
items and is/are redeemed at the time of purchase.
A) Coupons
B) Rebates
C) Premiums
D) Trade allowances
E) Trade promotions
page-pf7
Which of the following is a key difference between private corporations and public
corporations?
A) Private corporations are legally a group of people, whereas public corporations are
distinct from any individual persons.
B) Private corporations cannot own property, whereas public corporations can own
property.
C) Public corporations cannot own property, whereas private corporations can own
property.
D) Private corporations do not have the power to run business of its own, whereas
public corporations can run a business of its own.
E) Private corporations are owned by a few people, whereas public corporations can be
owned by anyone who has the means to buy stake.
page-pf8
AccBiz is a tool used commonly by small businesses. It is a simple application that
records financial transactions. It records such transactions as sales, purchases, income,
receipts, and payments. However, the software cannot be used for financial analyses or
higher-level applications. The functions that AccBiz performs can be referred to as
________.
A) forensic accounting
B) bookkeeping
C) auditing
D) cost analysis
E) cost accounting
page-pf9
The maturity date is the date on which ________.
A) interest will be paid every month to a bond's investors
B) interest will be paid every year to a bond's investors
C) a bond will be converted to a common stock
D) the principle of a bond will be repaid in full
E) an installment of interest will be paid to investors of bonds
page-pfa
________ audit the financial reports of public companies as required by law.
A) Internal accountants
B) External auditors
C) Credit managers
D) Management accountants
E) Forensic accountants
page-pfb
________ skills refer to the ability to understand the relationship of parts to the whole.
A) Interpersonal
B) Conceptual
C) Technical
D) Administrative
E) Decision-making
page-pfc
Which of the following is a major disadvantage of customizing products to suit local
markets?
A) Customization is likely to increase the costs and operational complexity.
B) Customized products attract more taxes and duties.
C) It reduces the diversity of a company's offerings.
D) Customization prevents companies from obtaining subsidies.
E) Customers' preferences will likely be ignored when using customization.
page-pfd
Because grocery stores have limited shelf space for products, they often require a(n)
________ from producers before they will agree to carry a new, unproven product.
A) space allotment
B) slotting allowance
C) channel conflict allowance
D) opportunity cost
E) bandwidth payment
page-pfe
Jackson Associates is a firm that owns many stationary stores across the United States.
The company's stock performance is highly linked to the overall performance of the
stock market. The company's stock performs well when the economy and the stock
market perform well and vice-versa. Jackson Associates is an example of a(n)
________ stock.
A) blue chip
B) penny
C) defensive
D) income
E) cyclical
page-pff
The conditions and forces that affect the cost and availability of goods, services and
labor, and shape the behavior of buyers and sellers are BEST described as the ________
environment.
A) market
B) regulatory
C) legal
D) economic
E) social
page-pf10
________ refers to the creation and sharing of product-related information among
customers and potential customers.
A) Guerrilla marketing
B) Cause-related marketing
C) Vertical integration
D) Social commerce
E) Diversification
page-pf11
Define and discuss the term business cycles.
page-pf12
Compare and contrast matrix structure with network structure.
Compare and contrast common stock and preferred stock.
page-pf13
Discuss the functions of the Equal Employment Opportunity Commission (EEOC).

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