What makes related diversification an attractive strategy?
A. The ability to broaden the company’s product line
B. The opportunity to convert cross-business strategic fit into competitive advantage
over business rivals whose operations don’t offer comparable strategic fit benefits
C. The potential for improving the stability of the company’s financial performance
D. The ability to serve a broader spectrum of buyer needs
E. The added capability it provides in overcoming the barriers to entering foreign
markets
In evaluating whether the industry and competitive environment presents sufficiently
attractive prospects for both competitive success and attractive profits usually does
NOT involve a consideration of which of the following factors?
A. The industry’s growth potential and whether competitive pressures will likely grow
stronger or weaker, and whether strong competitive forces are squeezing industry
profitability to subpar levels
B. Whether the company occupies a stronger market position than rivals
C. Whether the industry’s future profitability will be favorably or unfavorably affected
by the prevailing driving forces
D. The severity of the macro-environment problems confronting the industry
E. Whether the industry’s product is strongly or weakly differentiated