What is the first step in designing an EFE Matrix?
A) Identifying key external factors in the industry
B) Summing the weighted score for each competitor
C) Calculating the sales of each competitor
D) Drawing the horizontal and vertical lines for the matrix
E) Determining four competitors
The strategic-management process represents a(n) ________, ________, and ________
approach for determining an enterprise’s future direction.
A) logical; systematic; subjective
B) intuitive; disorganized; subjective
C) logical; systematic; objective
D) intuitive; disorganized; objective
E) inconsistent; systematic; subjective
Which of these examples of a mission statement’s focus area does NOTidentify the
utility of the firm’s products to its customers?
A) AT&T focuses on communication rather than telephones.