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Success in retailing is a function of strategic planning and operations management.
Please explain the retail strategic planning and operations management model and the
ways a retailer can employ this model in a globally competitive environment.
A retailer who employs the two-pronged approach to managing primarily concentrates
on data and facts that have already been collected.
As a general rule, selective distribution is associated with convenience goods.
During the 'marketing to' era, communication was primarily broadcast on the
one-to-many model.
The law of diminishing returns suggests that consumer demand for a specific product
will increase once a consumer has already purchased one unit of that product.
