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What are the various factors that a customer service and sales enhancement audit seeks
to measure? What value is provided to management by measuring these factors?
Category killers carry such a large amount of merchandise in a single category at such
good prices that it makes it impossible for the customer to walk out without purchasing
what they needed.
Intertype competition is increasingly seen as many retailers compete using a scrambled
merchandising strategy.
The central complaint department is the least efficient method for handling and solving
customer problems.
Employee theft averages about $300 per apprehension.
Most franchisors normally provide financial assistance to existing franchisees.
The greatest uncontrollable variable every retailer must face is movement of holidays.
Profitability is not directly related to the amount of gross margin per unit sold times the
number of units sold.
A major advantage of the penetration objective is that it helps to establish a loyal
customer base.
A customer service program should not consider the layout and design of the retailer's
building and its fixtures.
