Research has consistently shown that firms that achieve both cost leadership and
differentiation advantages tend to perform ______________.
A. at about the same level as firms that achieve either cost or differentiation advantages
B. about the same as firms that are stuck-in-the-middle
C. higher than firms that achieve either a cost or a differentiation advantage
D. lower than firms that achieve differentiation advantages but higher than firms that
achieve cost advantages
Procter and Gamble has perfected a technique for compacting cleaning powder into a
liquid concentration. Consumers, retailers, shipping and wholesalers, and
environmentalists all have benefited from the resulting change in consumer shopping
habits and the revolution in industry supply-chain economics. According to the text, this
is an example of __________.
A. zero-sum relationship among stakeholders
B. stakeholder symbiosis