A person who believes that science can fix or find a cure for anything most likely
follows the philosophy of interpretivism.
The transition of Turkish tea to a mass-market product illustrates the process of
sacralization.
Habitual decision-making is the lowest order of buying decision-making.
According to the functional theory of attitudes, attitudes exist because they are
hereditary.
Originally, another name for Generation X was ‘slackers.”
According to the elaboration likelihood model, marketers of a low-involvement product
must first change attitudes before customers are likely to purchase their product.
As people transmit information to one another, they tend to change the message.
The salience of a brand refers to its degree of pricing flexibility (i.e., frequency of price
changes).
Martha Sheppard is approaching 70. She wants to give something back to her
community. She works hard at her church as a pastoral care volunteer, at her local
hospital as a greeter, and for a local AIDS prevention and treatment center as a nurses’
aide and volunteer. She believes that she can make a difference. Martha is an example
of a senior citizen who is emphasizing altruism as a key value.
Every time Tim goes to bat, he rubs the charm on the necklace that his girlfriend gave
him. This charm has never failed to help him get a good hit. The charm has become part
of Tim’s extended self.
A consumer is attached to an object to the extent that she relies upon it to maintain her
self-concept.
The indulgence versus restraint dimension of Hofstede’s Dimensions of National
Culture deals with the extent to which a society allows relatively free gratification of
basic and natural human drives related to enjoying life.
According to the definition given in the text, the object of an attitude (Ao) can be an
object, but not a person.
People occupy sacred time and space when they travel on vacation.
Melissa knows that when she goes to the dentist she must make an appointment, show
up on time, bring proof of insurance, and have her teeth cleaned before any other dental
services will be performed. With respect to her visit to the dentist, Melissa has learned a
schema known as a(n) ________.
A) service script
B) evoked set
C) proposition
D) elaborative rehearsal
Which of the following is the best predictor of whether people will recycle?
A) education
B) gender
C) perceived effort required
D) income
Which theory of attitudes assumes that people assimilate new information about attitude
objects in light of what they already know and feel, using an initial attitude as a frame
of reference to categorize new information?
A) theory of cognitive dissonance
B) multiattribute theory
C) social judgment theory
D) self-perception theory
If a conditioned stimulus is only occasionally matched with an unconditioned stimulus,
the association between the two will become weakened. This is called ________.
A) generalization
B) interference
C) the spacing effect
D) extinction
________ refers to the extent to which processing activity is devoted to a particular
stimulus.
A) Exposure
B) Perception
C) Attention
D) Sensation
In a typical ________ test, subjects are shown ads one at a time and asked if they have
seen them before.
A) recall
B) recognition
C) chunking
D) salience
Jack has received an email that asks him to help a distant relative in Kenya by sending
his bank account information to transfer a small amount of funds. Jack is the victim of
a(n) ________ scam.
A) botnet
B) phishing
C) identity theft
D) malware
Shannon Reeves and Tish Phillips remember their experiences with student protests in
the 1960s. Shannon remembers seeing Jimi Hendrix at Woodstock, and Tish remembers
burning her bra in front of the central administration building at Yale. These memories
about cultural heroes and events are one of the chief characteristics of an age ________.
A) paradigm
B) renaissance
C) cohort
D) perception
Do fear appeal ads work? Which of the following best answers this question?
A) They work well if the threat is very weak.
B) They work if the threat is moderate and when a solution to the problem is presented.
C) They work if the threat is high and vividly elaborated.
D) There is no data to answer the question.
The revolution in cyberspace has created a situation in which consumers can sell to
other consumers in communities like Etsy. This is known as ________.
A) B2C e-commerce
B) C2C e-commerce
C) B2B e-commerce
D) consumption community
Researchers who argue that the field of consumer behavior should not be a
“handmaiden to business” believe that consumer behavior research should ________.
A) have a market-oriented focus
B) aim to apply knowledge to increasing profits
C) focus on understanding consumption for its own sake
D) be judged in terms of its ability to improve marketing practices
All of the following are subsystems in a culture production system EXCEPT ________.
A) creative subsystem
B) managerial subsystem
C) marketing subsystem
D) communications subsystem
Sharon noticed that many of her high-end, outdoor spa customers drive Volvos, a luxury
car known for its safety record and high performance. Which of the following terms
bestillustrates what Sharon has observed in her customers?
A) product complementarity
B) motivational compliance
C) conscientious association
D) parody display
What are the two major components of social class? Explain and comment on each
component (such as which is more important).
Explain the concept of the 80/20 rule and why it is important to marketers.
Identify the “Big Three” American subcultures. Discuss size and growth characteristics.
If you are unhappy with a product or service, what are your three possible courses of
action? Which one is best for the marketer in question?
Explain social object theory and provide an example of a social network that is based
on this theory.
Define the terms learning and incidental learning.