1) Original design manufacturers are firms that both design and manufacture products.
2) Licensing and franchising are examples of equity modes of entry.
3) Original equipment manufacturers are firms that design, manufacture, and market
branded products.
4) Activities with high levels of commoditization should be performed in-house to
increase competitiveness.
5) Liability of foreignness is the inherent disadvantage experienced by foreign firms in
host counties because of their non-native status.
6) Original brand manufacturers cover more value chain activities than original
equipment manufacturers.
7) In acquiring cultural intelligence, awareness refers to the ability to identify the
symbols, rituals, and taboos in other cultures.