All forms of price discrimination are illegal.
The first step in strategic planning is to determine the firm’s retail marketing strategy.
Should facilitating institutions be eliminated from the supply chain? Why or why not?
Classifying retailers by size generally means classifying by sales volume or number of
employees.
In terms of location, retailers can be classified as store-based and nonstore-based.
Successful retailers today are able to look at the changing environment and see
opportunities.
Retailers should always view vertical co-op advertising as a good deal, because the
vendor is paying part of the retailer’s cost.
A good retail salesperson should spend an equal amount of time on all five steps of the
retail selling process.